Posts Tagged ‘Ludacris’

Are you a Biebliever?

Posted: December 17, 2010 in Music, Pop Culture
Tags: , , , ,

I live by three rules: Don’t attempt anything until you’ve had your morning coffee, Johnny Walker should be served with ice and nothing else, and love anything that Ludacris does.

That last rule paid off big time when Crash came out. Great flick, Luda was awesome. Ever album that man has dropped has been a hit. His music videos are hysterical. I just love the guy.

So when he collaborated with Justin Bieber, I had to adhere to my rule.

In “Baby”, Luda offers his rhymes to the teeny-bop track. Read that again. One more time, if necessary.

When the track first dropped, I was baffled Luda was involved. I did my research. (Read: Log on to Wikipedia)

Bieber came from humble beginnings. He was discovered on YouTube by his now manager Scooter Braun. Braun runs Raymond Braun Media Group out of Atlanta with his partner Usher. The three met, Usher had a boy-crush, and the rest is history.

With Bieber’s new connections in the biz, he got amazing support from top producers and collaborators. I, as a musician, would literally kill a man for these connections.

Bieber blew up, stealing the hearts (and loins) of pre-teen, teen, twenty-something, and some middle aged females. His debut release had seven billboards hits and went platinum. His studio release was met with the same success.

I gave Biebs a chance. Not by choice, though. At my job, our ambience music provider pumped in what I dubbed “The Bieber Hour”.

In only two years, Bieber top the charts multiple times, has collaborated with top hip-hop and R&B producers and musicians, incited pre-teen girl riots, and appeared on CSI. Can Bieber get any bigger?

Nope.

Unfortunately our pop culture has a short attention span. It sucks for the talent in the game, but that’s just the way it is.

Who was the last male pop singer to release more than three albums that people actually listened to? Timberlake?

My prediction: Bieber plateaus, dates Ke$ha, develops a meth addiction, celebrity rehab.

Only time will tell.

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